15 Steps to a More Productive Workday 1

Freelance designers, as well as those who work for small design studios, often face the challenge of getting the most productivity out of their time and achieving maximum efficiency. While this can be a struggle for anyone in a more “typical” job, freelancers have added distractions, unique challenges, and no one to hold them accountable.
To be a successful freelancer you’ll have to place a priority on productivity and find ways that work for you. Each of us is unique and no process will work for everyone, but all of us have plenty of things that we can do to improve our workflow.
In this article I’ll cover some of the lessons that I have learned through my own experience. For me, productivity is a constant goal, and always interested in finding new ways to get more out of my time. I’m far from perfect in these areas, but making consistent improvements. Hopefully some of these things will help you in your own work.
1. Have a Task List for the DayThe best way to have an unproductive day is to work throughout the day without a clear definition of what you need to accomplish. Simply having a to-do list will go a long way in keeping you on track. One of the problems with freelancing is that there is usually a million different things that you could be doing on any given day. While all of these things may be helpful to your business in some way, they’re not all equal in terms of importance and urgency. Without a task list you run the risk of working all day on things that seem like they are benefiting your business, but in the end you’re not focusing your efforts on the right tasks

2. Prioritize TasksOne of my biggest frustrations in my daily work is that it seems like I’m never able to do everything I want to do in a day. In this case, a task list is likely to have a few things left untouched at the end of the day. Because of this, it’s important to not only create a task list, but also to prioritize the items that you’re looking to get done. Your tasks will differ from day-to-day, but it’s likely that you’ll have a few very important things that must get done, and then some others with varying levels of importance and urgency. My personal approach with prioritizing is to simply to set the tasks that must get done, and then I also list a few stretch goals for the day. If and when I get all of the most important items done for a particular day, at that point I can move on to the stretch goals, which usually carry less urgency than my main tasks. This way I don’t finish my work early and have nothing to do, and I also don’t have too much on my plate that causes adverse effects when I can’t get everything done.

3. Place More Emphasis on Finishing Tasks Rather than Starting New OnesMost freelancers have a few different projects going on at all times. On top of that, each project may have several different tasks that need to be done, and you may even have some of your own personal projects that require time. With all of these things fighting for your attention at once, it’s tempting to dig in to new tasks before completing others. By doing this you’ll usually be costing yourself more time and effort later when it comes to finishing those tasks and projects. In order for a freelancer to keep the income flowing, it’s critical that projects are getting finished. Being able to finish a project will help you to get paid sooner and allow you to move on to another project. From my experience, when I’m struggling with too much to do, it’s best if I can devote time to tasks and projects that are near completion. Being able to get things crossed off the list feels good and helps to reduce stress and create a more productive environment.

4. Know the Strongest Times of Your Work DaySome people work best early in the mornings, others prefer afternoons or evenings. Everyone has times of the day that are stronger than others in terms of focus and productivity. I tend to get up early, but I’m not at my peak for the first few hours of the day. I’ve found that rather than fighting this and trying to get more done at the start of my day, I’m better off to use that time for tasks that are less demanding mentally. During the times when I struggle to concentrate I’ll clean out my email inbox, moderate and respond to comments on my blog, evaluate my overall process on current projects, or anything that requires time but not the highest amount of mental focus. With this approach I’m able to make productive use of my least productive times of the day, and that will save my best hours for more taxing activities like working on a client’s website or writing articles. With the varied tasks of a freelancer, there are always plenty of things that need to get done that require different levels of intensity in terms of work and focus. If you can match your best times for work with the most intense tasks, and your least productive times with more routine tasks, you’ll get more out of your day.

5. Give Yourself Some FlexibilityI’ve already talked about the importance of having prioritized tasks and the use of different times of the day, but it’s also important to not get so rigid with this that you don’t leave yourself some room for flexibility. There will be some days that don’t go quite as planned and when you don’t feel like you do most other days. Allow yourself to have some flexibility to change things around according to the circumstances.

6. Have a Specified Ending Time for WorkOne of the biggest challenges that I face throughout the week is knowing when to end my work day. When you’re working for someone else it’s much easier to make a clear break, but as a freelancer there is always a temptation to keep working. With so many things to do and your income riding on getting things done, it seems like you will be more productive by working longer days. But from my experience I’ve found that I often feel like I get the most done when I have something going on that forces me to end the day at a specific time. With a set ending time it’s easier to get moving quickly and to get more productivity out of each hour, since they are limited. Without a set ending time I often find myself working with a little bit less efficiency since I feel like I have plenty of time. On those days I wind up with less time away from work and I often don’t seem to get that much more accomplished, even with the extra hours of work.(To be continued…)